Multilogin Data Shows How Cloud Phones Are Used Beyond Social Media

Explore how Multilogin cloud phones fit different needs, from social media and messaging apps to online marketplaces and AI tools.

How People Use Multilogin Cloud Phones Beyond Social Media

Q3 2026 install data shows that e-commerce and messaging apps make up nearly a third of app installs on Multilogin cloud phones, and eBay is installed more often than Facebook.

The report is based on anonymized app installation data collected during Q3 2026. It shows which apps were installed on Multilogin cloud phones, but does not reveal how users interacted with them or what activities they performed afterward.

DUBAI, United Arab Emirates, Nov. 10, 2026 (GLOBE NEWSWIRE) -- Multilogin, the cloud Android phone platform for multi-account management, today published its first cloud phone usage report. The data shows that teams use Multilogin cloud phones for far more than social media.

Key facts from the report:

• Messaging is a key use case, with WhatsApp and WhatsApp Business among the most-used messaging apps.
• Excluding Google services, eBay ranks third among the most-installed apps on Multilogin cloud phones, ahead of Facebook.
• 16 apps across social media, marketplaces, and messaging rank among the most frequently used on Multilogin cloud phones.
  

The most-installed apps on Multilogin cloud phones

The five most-installed apps were TikTok, Instagram, eBay, Facebook, and WhatsApp. Together, they reflect a blend of social media, marketplace commerce, and customer messaging. Apps such as AliExpress, Depop, and Whatnot also appeared in the install data.

Multilogin cloud phones support multiple use cases beyond social media, including messaging, e-commerce

Note: Google services, including Gmail, were intentionally excluded from the use-case ranking. Gmail had the highest install count, but it is an infrastructure app rather than a distinct use case. The infographic above is a use-case overview, not an app ranking.

7 ways people use Multilogin cloud phones

Each account runs on its own Multilogin cloud phone: a real Android device in the cloud with separate app data, location, and IP. Here is what teams do with them.

1. WhatsApp and WhatsApp Business: one number, one cloud phone

WhatsApp had more than 3 billion monthly active users, according to Meta CEO Mark Zuckerberg on the company's Q1 2025 earnings call. The infographic compares reported user figures for WhatsApp, WeChat, Facebook Messenger, and Telegram.

This popularity is clearly reflected in Multilogin usage, where WhatsApp and WhatsApp Business rank among the most widely used messaging apps.

Multilogin cloud phones let teams manage multiple WhatsApp and WhatsApp Business accounts, each in its own sandboxed Android environment. Teams use them for:

• One-to-one chats with leads who arrive from paid ads.
• Customer support and contact lists in WhatsApp Business.
• Separate business numbers for different markets or clients.
  

Each account needs a phone number the app accepts. Cloud phones cannot receive SMS or calls, so the code comes from your own phone or an SMS provider.

2. TikTok, Instagram, and YouTube: short-form video distribution across multiple accounts

Creators, agencies, and UGC teams use TikTok, Instagram Reels, and YouTube Shorts to publish and test short-form video across accounts.

 

Top countries for short-form video consumption on TikTok, YouTube, and Instagram.

Cloud phones run native Android apps, helping teams compare formats, trends, and creative approaches. Separate devices do not make duplicate content unique or guarantee reach, engagement, or monetization.

Separate cloud phones help teams keep account sessions and app data apart while they test different hooks, formats, trends, and creative variations across accounts.

Multilogin Cloud phones also support workflows built around AI-generated videos, fictional characters, virtual influencers, and trend-driven content. Users can experiment with different personas and storytelling formats, repurpose content for different platforms, and develop channels around promising niches, affiliate offers, and eligible creator monetization opportunities.

Separate cloud phones help organize accounts, but they do not make duplicate videos unique or guarantee reach and engagement.

3. AI agents: automate mobile apps without physical phones

AI agents extend automation beyond browser tasks. With Multilogin cloud phones, compatible agents can interact with native Android apps, manage accounts, and automate repetitive mobile workflows.

Multilogin provides an API and full Android Debug Bridge (ADB) access, giving developers and AI-agent orchestration frameworks ways to programmatically launch, control, and automate cloud phones remotely. This eliminates the need for teams to buy, configure, and maintain multiple physical Android devices to run mobile automation workflows.

Multilogin also provides a published OpenClaw skill, while agent browsers such as Clawbrowser have demonstrated launching cloud phones through natural-language prompts.

For example, an AI agent can:

• Create and register accounts: automate account registration, setup, and onboarding. Some registration flows may still require phone verification or human input.
• Manage messaging apps: process messages and automate replies in WhatsApp, WhatsApp Business, and Telegram.
• Publish social media content: upload videos, prepare posts, add captions, and publish across TikTok, Instagram, and YouTube.
• Analyze on-screen activity: read screen content, identify interface elements, and decide what action to take next.
• Manage files: upload, download, and transfer images, videos, and other files.
• Run repetitive workflows: automate multi-step tasks across apps and accounts, from content preparation to publishing and result checks.

For example, an AI agent can open a cloud phone, log into a social media account, upload a prepared video, add a caption, publish the post, and check the result before moving to the next account. The same workflow can run across multiple cloud phones.

These workflows can run across multiple cloud phones, with each account operating in its own Android environment.

4. Marketplace sellers: one store per region

Marketplace sellers often manage separate seller accounts for different geographic markets, brands, or product categories. Multilogin cloud phones provide dedicated cloud Android environments for mobile marketplace apps, while browser profiles support web-based seller dashboards and back-office operations.

With Multilogin, sellers can organize accounts across marketplaces such as eBay, Amazon, AliExpress, Depop, and Whatnot, using a separate cloud phone for each mobile app account or a separate browser profile for web-based workflows. This helps keep app data and browser sessions separate as their operations grow.

For solo sellers expanding into new markets, this means less reliance on multiple physical devices. For established businesses, this provides a more structured way to organize accounts, manage regional operations, and coordinate work across stores. Account separation does not replace marketplace rules, and sellers should follow each platform's policies on operating multiple stores.

5. Telegram: communities, bots, and custom automation

Telegram is more than a messaging app. Its Bot API makes it easy to build automation bots for community management, automated updates, data collection, customer support, and third-party service integrations. Its flexible interface supports a wide range of workflows, from community management to building custom tools for everyday operations.

Multilogin cloud phones let users run Telegram as a native Android app, with a separate cloud phone for each account. This helps individual operators, creators, and businesses manage multiple accounts while exploring Telegram-based automation and scaling established workflows.

6. Local business pages on Nextdoor and Google Business Profile

Local businesses and agencies manage mobile apps and web-based business accounts across locations and clients. Multilogin combines cloud phones and browser profiles to help keep these accounts organized.

7. Researching markets in other countries

Teams can use cloud phones and built-in residential proxies to explore regional content, research TikTok trends, and review competitors in target markets. Proxy locations do not guarantee specific search results or local visibility.

What makes Multilogin cloud phones different

Multilogin is the only cloud phone platform that includes residential proxies and mobile minutes in the subscription, alongside cloud phones and browser profiles. You can check plan details on the pricing page before signing up.

Cloud phones vs. physical phones for AI automation

Physical Android devices can be automated, but managing multiple devices requires additional hardware, configuration, and maintenance.

Unlike physical phones, which may require additional remote-access tools and local configuration, cloud phones can be accessed and managed from anywhere. Teams and AI agents can operate devices remotely without needing physical access to the hardware.

Capability	Multilogin cloud phones	Physical Android phones
Remote management	Remotely accessible and managed from one dashboard	Requires additional remote-access setup
AI-agent integration	API and full ADB access for AI-agent automation	Requires additional configuration and device connections
Management and maintenance	No physical devices to purchase, charge, or maintain	Requires hardware maintenance and device management
Scalability	Manage multiple cloud phones remotely without buying additional hardware	Requires purchasing and configuring more devices

Multilogin offers a free plan with no time limit and paid plans from $7.08 per month. See the pricing page for the resources included in each plan.

The product continues to improve through regular updates. Setup can take some time, but the platform brings mobile-app accounts and web-based accounts together in one dashboard.

Each Multilogin cloud phone offers:

• A real Android device running on ARM hardware, not an emulator.
• More than 30 device types from 12 brands, with Android versions available for different profiles.
• Apps retain their data and login history between sessions.
• The option to install apps from the built-in store or upload your own APK.
• A dedicated IP and location through built-in residential proxies. You can also use HTTP, HTTPS, ISP, and SOCKS5 proxies.
• Multiple cloud phones running at once, with no fixed limit on concurrent devices.

Multilogin also includes isolated browser profiles for web-based accounts, such as Facebook Business Manager and marketplace dashboards. These profiles are managed from the same dashboard as cloud phones.

“We expected social media to be the main use case, and it is. But we're constantly surprised by the creative ways our users put Multilogin cloud phones to work beyond social media, from managing eBay stores and WhatsApp Business accounts to running Telegram communities and building AI-powered workflows. With API and ADB access, AI agents can now automate tasks on real Android devices that people previously handled manually.” Gayane Gharslyan, Head of Marketing, Multilogin

About Multilogin

Multilogin is a cloud Android phone platform for multi-account management. It enables marketers, agencies, e-commerce sellers, and AI agents to orchestrate multiple accounts across mobile apps and web browsers from a unified dashboard.

Each mobile account runs on its own real ARM Android device in the cloud, with separate app data, location, and IP. Web-based accounts run in isolated browser profiles from the same dashboard. Residential proxies and mobile minutes are included in every plan.

Founded in 2015, Multilogin repositioned in 2026 as a cloud Android phone platform for multi-account management. It is incorporated in the UAE and is GDPR compliant.

Media contact:

Gayane Gharslyan
Eyes of Wonder Software LLC
marketing@multilogin.com

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